Documentation: Statistics - AffiliationSoftware

Statistics

Statistics

 

In these pages you will find the statistics of your affiliate network. Thanks to real-time graphs and reports, you can monitor the traffic and the conversions generated by affiliates. All reports are in real-time. Use the search filters to see only the results that interest you. 

Real-time statistics

9.1 Glossary


Click
Shows how many times users have clicked on an affiliate’s banner or link. This metric is divided into "unique" and "total". A click is considered "unique" when a user clicks on the banner/link for the first time, "total" when the same user clicks multiple times within the same day.

Impressions
Shows how many times a banner has been displayed on the affiliate's website. This metric is available for all types of banners, except for the links.

Conversions
Shows how many times an action (sale or lead) has occurred. If an affiliate brings 10 sales the number of his conversions will be 10, regardless of the value of the sales and the value of the generated commissions.

Commissions
Shows the total amount that the affiliate has earned by promoting your campaigns. "Pending" commissions must be manually approved, while "approved" commissions are valid and ready to be paid to the affiliates.

Transactions
Each commission (click, sale or lead) generated by an affiliate is registered as a transaction. In each transaction you will see all the related details, including the amount of the affiliate's commission, the type of commission and its status.

CTR
The click-through rate (CTR) shows the ratio between clicks and impressions. If 100 users see a banner and 5 click on it, the CTR will be 5%.


9.2. Statistics

On this page you can see a complete overview of your statistics. The chart shows the statistics of the past 30 days. The table below shows the statistics for specific time periods.

You can use the search filters, located at the top of the page, to see only the statistics related to a particular affiliate or campaign. You can also show statistics for a specific period of time by entering the start date and end date.


9.3. monthly

This report is divided by months. For each month it shows the total number of: impressions, clicks, conversions and the sum of all commissions. If the "Revenues" plugin is enabled this report also shows the net profits.


9.4. Affiliates

This report is divided per affiliates. For each affiliate it shows the total number of: impressions, clicks, conversions and the sum of all commissions. If the "Revenues" plugin is enabled this report also shows the net profits.


9.5. Campaigns

This report is divided per campaigns. For each campaign it shows the total number of: impressions, clicks, conversions and the sum of all commissions. If the "Revenues" plugin is enabled this report also shows the net profits.


9.6. Clicks

In this list you see all the clicks generated by your affiliates. Each click shows the IP address, the country, the source URL and many other useful information. These data, in addition to being important for verifying the affiliates’ traffic, is also used to track affiliates’ conversions. The data displayed here is temporary and is automatically deleted after 3 months.


9.7. Impressions

In this list you see all the impressions generated by your affiliates. Impressions are grouped by day. The “hits” column shows the number of total impressions. The data displayed in this is temporary and is automatically deleted after 3 months.