As an affiliate network owner, it is important to understand the difference between a pixel and a postback. These two terms are often used interchangeably, but they actually refer to two different things, although both are used to track conversions in real time.
On the other hand, a postback is a type of server-to-server request that is sent when a conversion occur. This conversion could be anything from filling out a form to making a purchase. Postbacks are typically used to send information about a conversion from an advertiser's affiliate network to another one, so that they both can track conversions and attribute them to the correct campaign.
In summary, the main difference between a tracking pixel and a postback is that a tracking pixel is used to track conversions directly on an advertiser’s website, while a postback is used to send information about a conversions that has been just tracked on another affiliate network or platform. Understanding the difference between these two terms is essential for anyone working in affiliate marketing.
Article published on: 14.12.2022